Privacy Policy
Effective Date: September 8, 2026
Last Updated: September 8, 2026
Simplicity Diagnostics (“Simplicity Diagnostics,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting simplicity-
This Privacy Policy explains what information we collect, how we use and disclose it, and the choices available to you.
1. About Simplicity Diagnostics
Simplicity Diagnostics is a business-to-business healthcare services company that markets, coordinates, facilitates, and supports access to diagnostic testing and related services performed by independent third-party laboratories and service providers.
Simplicity Diagnostics does not perform laboratory testing through this Website and does not intend for the Website to be used for the submission or transmission of patient medical information.
2. Information We Collect
When you interact with our Website or contact us, we may collect information that you voluntarily provide, including:
- Name
- Business or practice name
- Job title or professional role
- Email address
- Telephone number
- Business address
- Information submitted through contact or inquiry forms
- Information you provide when communicating with our representatives
- Information regarding your organization’s interest in diagnostic testing or related services
We may also automatically collect certain technical information when you visit the Website, such as:
- Internet Protocol (IP) address
- Browser type
- Device type
- Operating system
- Pages visited
- Referring website
- Approximate geographic information derived from an IP address
- Date and time of visits
- Website interaction and usage information
This information may be collected through cookies, pixels, analytics tools, and similar technologies.
3. Do Not Submit Patient Information or PHI
This Website is not intended for the collection or transmission of patient medical information, protected health information (“PHI”), medical records, laboratory results, insurance information, or other patient-specific health information.
Please do not submit PHI or other sensitive patient information through our Website forms, general email addresses, text messages, or other non-designated communication channels.
Website forms are intended for business and professional inquiries only.
If patient information must be exchanged in connection with services provided by an independent laboratory or other healthcare provider, such information should be transmitted only through the secure systems and processes designated by the applicable laboratory or provider.
4. How We Use Information
We may use information collected through the Website to:
- Respond to inquiries and requests
- Communicate with healthcare providers, practices, organizations, and other business contacts
- Provide information about diagnostic testing and related services
- Coordinate introductions or services with third-party laboratories and service providers
- Manage prospective and existing business relationships
- Provide customer and account support
- Send requested information, educational materials, and service updates
- Send marketing and promotional communications where permitted by law
- Improve our Website, services, and communications
- Analyze Website traffic and usage
- Maintain Website security and prevent fraud or misuse
- Comply with applicable legal and regulatory obligations
5. CRM and Service Providers
We may use third-party service providers to operate our Website, manage communications, process inquiries, maintain customer relationship management systems, provide analytics, and support our business operations.
For example, we may use GoHighLevel or similar customer relationship management and marketing platforms to process Website inquiries and manage communications with prospective and existing business contacts.
These providers may process information on our behalf according to their respective contractual obligations and privacy practices.
6. Email and Marketing Communications
If you provide your email address, we may use it to respond to your inquiry and, where permitted by applicable law, provide information regarding Simplicity Diagnostics products, services, educational resources, or business opportunities.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the communication or by contacting us at info@simplicity-
Even if you opt out of promotional communications, we may continue sending non-promotional communications relating to an existing business relationship, transaction, or request.
7. SMS/Text Message Communications
If you voluntarily provide your mobile telephone number and expressly consent to receive text messages from Simplicity Diagnostics, we may send you informational, conversational, or marketing text messages consistent with the consent you provided.
Message frequency may vary. Message and data rates may apply.
You may opt out of text messages at any time by replying STOP. You may reply HELP for assistance or contact us at (619) 947-7214 or info@simplicity-
Consent to receive marketing text messages is not a condition of purchasing or receiving any product or service.
We do not sell or share mobile phone numbers or SMS consent information with third parties for their own marketing or promotional purposes. Information may be shared with service providers as necessary to facilitate our messaging program and business operations.
8. Cookies and Tracking Technologies
Our Website may use cookies and similar technologies to:
- Maintain Website functionality
- Understand how visitors use the Website
- Measure Website traffic and performance
- Improve Website content and user experience
- Support advertising or marketing activities, where applicable
Your browser may allow you to block or delete cookies. Disabling certain cookies may affect Website functionality.
9. Analytics and Advertising Technologies
We may use third-party analytics, advertising, or website measurement services to better understand Website usage and the effectiveness of our marketing efforts.
These providers may collect information about your browser, device, Website interactions, and other online activity through cookies, pixels, or similar technologies.
Where required by applicable law, we will provide appropriate choices regarding these technologies.
10. How We Disclose Information
We may disclose personal information to:
- Vendors and service providers supporting our Website and business operations
- CRM, email, SMS, hosting, analytics, and technology providers
- Independent laboratories and diagnostic service providers when necessary to respond to or facilitate a business inquiry
- Professional advisors, including attorneys, accountants, and consultants
- Government agencies or regulatory authorities when required by law
- Parties involved in a merger, acquisition, financing, sale of assets, reorganization, or similar business transaction
We do not sell personal information in exchange for monetary compensation.
11. Third-Party Laboratories and Services
Simplicity Diagnostics works with independent third-party laboratories and service providers.
These organizations are separate entities and may maintain their own privacy policies, terms, security practices, and regulatory obligations. Once information is provided directly to a third-party laboratory or provider, its handling of that information is governed by its own policies and applicable law.
We encourage users to review the privacy practices of any third-party provider with which they interact.
12. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information under our control.
However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. You should therefore use caution when transmitting information electronically.
In particular, you should never submit patient medical information or PHI through our general Website forms or standard email addresses.
13. Data Retention
We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and legal records, comply with applicable laws, resolve disputes, and enforce agreements.
Retention periods may vary depending on the nature of the information and our legal or business obligations.
14. California Privacy Rights
California residents may have certain rights regarding their personal information under applicable California privacy laws.
Depending on the circumstances and applicable legal requirements, these rights may include the right to request information about personal information collected about you, request correction or deletion of certain information, and exercise other privacy choices.
Simplicity Diagnostics will not discriminate against an individual for exercising a privacy right provided by applicable law.
To submit a privacy-related request, contact:
info@simplicity-diagnostics.
We may need to verify your identity before processing certain requests.
15. Children’s Privacy
The Website is intended for business and professional audiences and is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13 through the Website. If we become aware that such information has been collected, we may take reasonable steps to delete it.
16. Third-Party Websites
Our Website may contain links to third-party websites, laboratories, service providers, or other resources.
We are not responsible for the privacy practices, security, availability, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.
The revised policy will be posted on this Website with an updated “Last Updated” date.
18. Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
Simplicity Diagnostics
711 W 17th St, J5
Costa Mesa, CA 92627
Phone: (619) 947-7214
Email: info@simplicity-